Corporate Reputation Management in the Post Truth Era and the Age of Fake News
February 12, 2025
The relationship between the board of directors and the management cannot be described as just being that of a relationship between an employee and his or her manager. Though the board oversees the decisions taken by the management and ratifies them along with acting as the final arbiters of the strategic direction and focus that […]
Advertising campaigns are the groups of advertising messages which are similar in nature. They share same messages and themes placed in different types of medias at some fixed times. The time frames of advertising campaigns are fixed and specifically defined. The very prime thing before making an ad campaign is to know- Why you are […]
Brand Extension is the use of an established brand name in new product categories. This new category to which the brand is extended can be related or unrelated to the existing product categories. A renowned/successful brand helps an organization to launch products in new categories more easily. For instance, Nike’s brand core product is shoes. […]
Some Recent Scandals Involving Corporate Governance The recent months have seen a spate of scandals involving corporates pertaining to corporate governance. From the Indian IT (Information Technology) bellwether, Infosys, to the hottest startup and Unicorn (startups that are valued at more than a Billion Dollars) and the TATA group to name a few, the corporate […]
Human Resources are those constituents of an organization that take care of the human facets and needs of all employees within that organization. Key functions of HR in an organization are- Employee recruitment and selection. Compensation calculation and reward program management. In-house training for all employees according to skill sets. Performance calculation and managing employee […]
Any public limited or private limited company has shareholders who contribute capital towards the setting up and running of the company. While in the case of private limited companies, the shareholders are usually the promoters and a few close friends or family, the public limited companies have a large body of shareholders drawn from all walks of life.
The shareholders of any company have a responsibility to ensure that the company is well run and well managed. They do this by monitoring the performance of the company and raising their objections or giving their approval to the actions of the management of the company. Whereas many shareholders act through institutional and large investors as their representatives, minority shareholders have the option of expressing either their disapproval or agreement at the Annual General Meetings of the companies.
The concept of having shareholders for the companies is to make the companies accountable for their actions. As mentioned above, the shareholders are usually represented on the board of directors and the board of directors acts as the custodian for shareholder interests.
In cases where the board is not acceding to the requests of the shareholders, the shareholders can act directly by asking the management to convene an extraordinary general meeting so that they can voice their opinions.
In past, the Indian IT bellwether, Infosys has been facing the heat from the shareholders because of its huge cash reserves where the shareholders have demanded that the company buyback some of the shares to compensate for the declining dividends and falling stock prices.
In the West, shareholder activism is usually in the form of putting pressure on the board and the management to take decisions that are in line with environmental, social and ethical norms and this is reflected in the way the global multinational, Vedanta, was forced to drop some controversial projects in India because its shareholders in the UK objected to this on humanitarian grounds.
The point here is that left to themselves, the managements of companies might act in ways that would enhance their personal benefit at the expense of the company. This is where shareholders play a crucial role in mediating between the agency problems and issues of conflict of interest along with asymmetries of information.
For instance, in the recent past, the Public Sector Coal India has been forced to explain several of the decisions taken by its management and the board of directors because of objections raised by the shareholders. The examples that have been cited in this article point to the fact that shareholders can indeed influence the outcomes that the board and the management take on their behalf.
Further, shareholders have a responsibility towards society as well since the companies that they have invested in cannot be allowed to flout ethical and social norms. Hence, the responsibilities of shareholders are many and varied and some of them have been touched upon in this article.
In conclusion, shareholders are increasingly demanding a greater say in the conduct of the companies where they have invested and this is a good sign.
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