Leadership through Product Innovation
Product leadership and growth of the Organization goes hand in hand. Organizations employ certain chosen core value propositions with their product or service and use the same as the key drivers to endear customers and forge relationships. When they stand apart from the rest of the competition by way of superior value that they provide […]
Building Customer Loyalty Through Modern CRM Strategies
Customer loyalty is the foundation of sustained success for any supplier or retailer. A clear sign of a successful product or service is repeat customers. Businesses can keep people coming back by creating content and experiences that their audience genuinely connects with. Sounds simple, right? But in order to create those genuine connections between your […]
Importance of Sales Training for Success in Consultative Sales Process
Being a Sales or Marketing man is one thing and becoming a Sales Manager and managing a sales team is a totally different game. At one point or the other in your career, you will move up the hierarchy and become a sales manager. As a Sales and Marketing manager you will make direct sales […]
Measuring Acquisition Equity
Acquisition equity is the potential monetary value of acquisition for the organization. It provides the stage for customer equity data to be encapsulated in the financial database of organization. Measuring acquisition equity is indigenous and simple process to implement, the only hurdle is the collection data before this calculation is made. Computation comprises of following […]
Observation Method
The observation method involves human or mechanical observation of what people actually do or what events take place during a buying or consumption situation. “Information is collected by observing process at work”. The following are a few situations:- Service Stations – Pose as a customer, go to a service station and observe. To evaluate the […]
International Retailing industry is a every green industry that will keep growing and evolving with time. Merchandizing is one of the most important functions in the Retailing Organisations.
The job responsibilities and functions of the Merchandiser directly impact the success, profits and the performance of the retail Company.
The job calls for multi skills, sharp acumen and understanding of the markets as well as the Supplier networks coupled with knowledge of commercial and international trade. As the job function of a Merchandiser holds such high responsibility, so is the salary paid to a Merchandiser.
For students and young professionals who find International Retailing their calling, trying to become a Merchandiser would be the best profile to aim for.
The job calls for responsibility with authority and involves constant learning from the field too. We can very well say that no other job provides such depth of understanding and exposure to International Retailing as does the job of a Merchandiser.
It is a fact that Merchandisers are paid the highest perks and salaries in International Retailing Companies based on the Buyer’s performance assessment. Therefore we shall try to cover briefly some of the parameters that go into the assessing Buyer’s performance with a view to providing a complete insight into the job profile and responsibilities of a Merchandiser to the ‘want to be Merchandiser’ aspirants.
The above parameters can be measured and quantified using MIS data.
From the above performance measurements, you can draw up the profile and skill set requirements of a professional Merchandiser. The job responsibility entails both Managerial and Functional aspects.
One cannot hope to become an independent Merchandiser immediately in the beginning of one’s career. The route to becoming a Merchandiser is to start with doing functional jobs in the Industry and gaining in depth knowledge of the market as well as operations and procurement.
Experience and exposure coupled with knowledge can make one a successful Merchandiser in a couple of years. To be a successful Merchandiser one needs to have strong commercial acumen coupled with excellent negotiations and man management skills.
Conceptual knowledge of International Trade as well as Supply chain and Logistics is also necessary. Some of the expertise can be picked up on the job while some aspects can be learnt by taking up specific subject oriented trainings.
With E commerce and Globalisation, International Retailing will get new impetus. This is the right time for young professionals to target International Retailing industry for the future years are going to be exciting times for the industry.
With Online shopping and Globalisation, the profile of International Retailing is set to evolve higher and make forays into huge markets that are slowly opening up. Besides we see the new trends in procurement in terms of global exchanges being formed.
With the changes in external environment, the dynamics of the International Retailing too will change. As a career choice, this is certainly one of the best industries to aim for.
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International Retail Store Design Principles – The Principle of Totality
February 12, 2025
