The internet micro environment
Introduction The environment under which organization functions determines how it will conduct its business. Organizations have to constantly monitor and appraise the external business environment. Organizations have to make changes in its operations in accordance to the environment as to be profitable and effective. Therefore, understanding the business environment is important before developing any marketing […]
Understanding Brand – What is a Brand?
Brands are different from products in a way that brands are “what the consumers buy”, while products are “what concern/companies make”. Brand is an accumulation of emotional and functional associations. Brand is a promise that the product will perform as per customer’s expectations. It shapes customer’s expectations about the product. Brands usually have a trademark […]
What is Brand Promise? – Mistakes to Avoid While Building it
Brand evokes the responses. There are many people who love their Apple iPod or love their car etc. There are certain feelings that come to your mind when you think about your favorite brands. People expect that these brands should demonstrate brand promises every time whenever they are, encountered. Inconsistencies in the performance of services […]
Stages in Market Research Process
The market research process involves a round of separate stages of data interpretation, organization and collection. These stages could be considered as a benchmark of market research, but it depends on an organization how they have encapsulated their strategies to follow this process. Hence some of the interlinked stages could be conducted repeatedly and some […]
Understanding Group Behaviour on Social Web
Internet has given way to new means of communication and interaction between people situated across the globe, breaking down the barriers of distance, time and borders. Technology has made it possible for people not only to talk to one another, but participate in a lot of activities together as a group. Thus group activities or […]
International Retailing industry is a every green industry that will keep growing and evolving with time. Merchandizing is one of the most important functions in the Retailing Organisations.
The job responsibilities and functions of the Merchandiser directly impact the success, profits and the performance of the retail Company.
The job calls for multi skills, sharp acumen and understanding of the markets as well as the Supplier networks coupled with knowledge of commercial and international trade. As the job function of a Merchandiser holds such high responsibility, so is the salary paid to a Merchandiser.
For students and young professionals who find International Retailing their calling, trying to become a Merchandiser would be the best profile to aim for.
The job calls for responsibility with authority and involves constant learning from the field too. We can very well say that no other job provides such depth of understanding and exposure to International Retailing as does the job of a Merchandiser.
It is a fact that Merchandisers are paid the highest perks and salaries in International Retailing Companies based on the Buyer’s performance assessment. Therefore we shall try to cover briefly some of the parameters that go into the assessing Buyer’s performance with a view to providing a complete insight into the job profile and responsibilities of a Merchandiser to the ‘want to be Merchandiser’ aspirants.
The above parameters can be measured and quantified using MIS data.
From the above performance measurements, you can draw up the profile and skill set requirements of a professional Merchandiser. The job responsibility entails both Managerial and Functional aspects.
One cannot hope to become an independent Merchandiser immediately in the beginning of one’s career. The route to becoming a Merchandiser is to start with doing functional jobs in the Industry and gaining in depth knowledge of the market as well as operations and procurement.
Experience and exposure coupled with knowledge can make one a successful Merchandiser in a couple of years. To be a successful Merchandiser one needs to have strong commercial acumen coupled with excellent negotiations and man management skills.
Conceptual knowledge of International Trade as well as Supply chain and Logistics is also necessary. Some of the expertise can be picked up on the job while some aspects can be learnt by taking up specific subject oriented trainings.
With E commerce and Globalisation, International Retailing will get new impetus. This is the right time for young professionals to target International Retailing industry for the future years are going to be exciting times for the industry.
With Online shopping and Globalisation, the profile of International Retailing is set to evolve higher and make forays into huge markets that are slowly opening up. Besides we see the new trends in procurement in terms of global exchanges being formed.
With the changes in external environment, the dynamics of the International Retailing too will change. As a career choice, this is certainly one of the best industries to aim for.
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International Retail Store Design Principles – The Principle of Totality
February 12, 2025
