Marketing Strategy - Meaning and Its Importance
What is Marketing Strategy ?
Marketing strategy is the comprehensive plan formulated particularly for achieving the marketing objectives of the organization. It provides a blueprint for attaining these marketing objectives. It is the building block of a marketing plan.
It is designed after detailed marketing research. A marketing strategy helps an organization to concentrate its scarce resouces on the best possible opportunities so as to increase the sales.
A marketing strategy is designed by:
Importance of Marketing Strategy
In short, a marketing strategy clearly explains how an organization reaches its predetermined objectives.
- Measuring Market Demand
- Scanning the Market Environment
- Consumers Buying Behaviour
- Competition Strategy
- Positioning of Market Offerings
Authorship/Referencing - About the Author(s)
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