Managing the Sales Force
The face of any organization is the sales force. Companies spend a considerable amount of time and money on sales force rather than on any other promotional activity. However, sales force is expensive and companies are looking forward to managing them in an efficient and effective manner.
Designing of the Sales Force
Sales force is linking between companies and customer. Therefore, companies have to be careful in designing and structuring sales force.
Managing Sales Force
Integral part for success of marketing strategy is management of the sales force. The management of sales consists of following:-
- Managing Retailing and Wholesaling
- Managing Marketing Communications
- Tools of Promotion
- The Art of Strategic Marketing
Authorship/Referencing - About the Author(s)
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