Country of Origin Effects on Marketing
February 12, 2025
In case corporations need some convincing to be done to adopt CSR, the model proposed by Young and Tilley (2006) where they list six criteria for corporate sustainability that not only contributes to the social responsibilities of the business but also improves the business efficiency. The latter if presented in a convincing manner would appeal […]
As the business environment is changing, the profile of the organizations as well as the way of conducting business is changing too. Use of technology and globalization has changed everything about business. Marketing is no longer what it used to be. Online marketing has changed the face of conventional marketing and both are incomparable by […]
Introduction The rise of the internet and electronic commerce has changed the way in which customer and company interact with each other. The electronic commerce brings together more consumer and supplier, but it eliminates any form of direct and face to face interactions. For this specific reason electronic relationship are considered a formidable challenge for […]
The job of a Merchandiser in International Retail Company is one of the most challenging and rewarding career options for one to consider. The job of a Merchandiser entails strategizing and executing the strategies for procurement and supplier management on behalf of the Company. An experienced Merchandiser brings a lot of value and contributes to […]
Imagine walking in aisle of a typical super market (Shaw’s, Costco etc) to purchase salt, there are many offerings but choice is “Morton”. It is a simple example but a great situation to understand brand and brand equity. Companies already know that identity of product created over period of time through strategic marketing is brand, […]
Affiliate marketing is a catch all term. It is a term just like marketing meaning that it applies to a lot of industries and businesses. Since the connotation is so vast, generalizations must not be made for affiliate marketing. What may be true for affiliate marketing in case of one product may not be applicable in case of another product or vendor.
Therefore, budding marketers are also faced with this very crucial but difficult choice. With the limited knowledge that they have, they are supposed to choose a vendor to whom they will render their services. The vendor is very much like an employer since they are the ones who will pay for the efforts.
Even expert affiliate marketers who have spent several years in the industry are unable to select a vendor with 100% precision. This process is based on trial and error. However, there are certain guidelines that enable affiliates to make a better decision and lower their chances of failure!
These guidelines have been listed in this article.
Affiliate marketers must realize that vendors do not usually change their policies. They must therefore choose vendors on an as is where is basis.
Some products are more suitable to affiliate marketing as compared to others. These products include:
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