Cognitive Psychology
February 12, 2025
Perceptual illusion occurs when a stimulus is perceived inaccurately. It can equally be explained as a sensory distortion in scientific parlance. How to Describe Illusions? Illusions provide us important clues on the information processing capabilities of our brain. Even scientific investigations by way of empirical researches may have limitations because the information perceived by way […]
Presentation can be defined as a formal event characterized by teamwork and use of audio-visual aids. The main purpose of presentation is to give information, to persuade the audience to act and to create goodwill. A good presentation should have a good subject matter, should match with the objective, should best fit the audience, and […]
Managerial communication refers to interaction among managers and their subordinates within an organization. It is essential for managers to communicate with their team members and vice a versa to ensure maximum productivity and peace at workplace. Communication generally takes place as: Downward communication – Flow of information from managers to employees Upward Communication – Flow […]
We now know that a reinsurance contract is a contract between an insurance company and a reinsurance company. However, up until now, we have been assuming that the reinsurance company directly deals with their customers i.e. the insurance company. However, this is generally not the case. In a large number of cases, insurance companies deal […]
The motivation concepts were mainly developed around 1950’s. Three main theories were made during this period. These three classical theories are- Maslow’s hierarchy of needs theory Herzberg’s Two factor theory Theory X and Theory Y These theories are building blocks of the contemporary theories developed later. The working mangers and learned professionals till date use […]
Gestalt school of thought viewed human behaviour and mind as a complete whole. The term Gestalt means totality, Structure, Figure or Unity. Gestalt school of thought came into inception during early 20th century in Germany in the famous work of “The Attributes of Form” by the Australian Philosopher Christian von Ehrenfels. Gestalt psychology is based on the principle that “The whole is different than the sum of its parts”. This study has major contributions in explaining the complex processes of perception and sensation, with major emphasis on the fact that human minds perceive objects or make sense of the world around them by viewing things in totality or from a holistic perspective.
Gestalt psychology originated in the works of Max Wertheimer which was in response to the structuralism approach propounded by Wilhelm Wundt. The gestalt psychologists analyzed the behaviour pattern and mind in totality. Wundt, on the other hand, considered the psychological parameters in parts. Let’s analyze the major contributions of these Gestalt psychologists on a one by one basis:
Max Wertheimer: He is one of the three founding members of Gestalt school of thought and is famous for his phi phenomenon concept, which involved perceiving still images in rapid succession which created illusion about movement.
Kurt Koffka: As one of the key founding members of Gestalt psychology, he researched on diverse topics related to the field of psychology with focus on perception, learning and hearing disabilities.
Wolfgang Kohler: As one of the crucial founding members of Gestalt school of thought, it was he who explained the Gestalt theory in a nutshell by describing that “The whole is different than the sum of its parts”. He was known for his research insights on problem solving.
The Gestalt psychologists have attempted to explain various laws of perception like laws of Pragnanz, Similarity, Proximity, Closure and Continuity. Their belief that the whole is greater than the sum of the parts has resulted in the discovery of various processes or phenomena that take place during perception.
The Gestalt psychology equally stressed on the fact that perception is not all about how we interpret the worldly events by seeing the realities, but what we actually perceive is under the influence of our expectations and motivation.
One of the greatest strengths of this approach is its applicability in the day to day life and simplicity of its ideas. The theory provides us a better understanding on how we interpret and perceive the realities or make sense of the world around us in the light of perception. Moreover, their suggestions on creative problem solving and productive thinking and the inputs shared by them in Gestalt therapies related to promoting personal growth are true value additions.
However, the Gestalt theory is also not free from various criticisms. The theory has been criticized for being too individualistic, which may encourage selfish behaviour on the part of the individuals. They give more importance to understanding oneself first before understanding others. Secondly, some of the critics considered the laws of perceptual organization to be unscientific, ambiguous and vague lacking practical relevance.
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