Reinvent Yourself at Every Stage of your Career to Stay in the Competitive Race
Students and working professionals have to reinvent themselves at every stage of their student lives and careers. Especially in the context of the ongoing recession where hiring is slow and the competition for jobs is intense, all of us have to continually keep upgrading our skills and becoming more competitive. The simple rules for businesses […]
Roles of the People Manager and the Project Manager in Contemporary Organizations
The Difference between a People Manager and a Project Manager In recent times, there has been a trend in multinational companies to have a people manager apart from the project manager for employees in teams and units. This division of responsibilities between the people manager and the project manager has been necessitated because of the […]
Role of Organization to Make Employees Multitasked
Organizations play a crucial role in making employees multitasked. Individuals in most of the cases upgrade their knowledge while at work. You don’t need to burn a hole in your pocket and enrol yourself in special tuitions or classes to acquire new skills. Trust me, if you develop a sense of attachment towards the organization […]
The Difference between Business Schools in the West and the East
The Recruitment Process There are many differences between the business schools in the West and the East. Starting with the selection procedure, continuing to the pedagogical methods, including the structure of the courses, and the nature of the placement method, these differences are considerable and worth examining. First, if we start with the selection procedure, […]
3 Cs of Employee Engagement
A major percentage of employees find their work boring. Ask HR managers about employee engagement and they have only one answer: it is the biggest challenge that we are facing today. Days of huge increase in wages or salaries even in highly productive organisations have gone. It is unable to retain employees within the organisation […]
Imagine a situation where you have to sell jobs for your organization to individuals who have many lucrative job options in hand, what would you sell the job for or would you actually be able to attract the right talent towards a certain job! Every organization wants the best talent onboard, but how many of them actually succeed in the same? The question stares most of the organizations on their face today!
Businesses can no more afford to think only of existence, they need excellence for survival. When we look at what makes organizations great, is it the fixed assets, the plant and machinery, the technology? No, while all of these are important and contribute in their own way to an organizations success, there is more to it that makes great organizations great, it is the people!
Attracting, hiring and retaining people are the biggest challenges for the talent management of the day. For this to happen it is equally important to develop value propositions for jobs to attract talent sufficiently. Employee value proposition means creating a balance of rewards and recognition in return to an employee’s performance at workplace. It is a people centered approach that is directed to existing employees and integrated manpower planning strategies because it comes from existing employees themselves. It must be original, unique, compelling and strategically directed to a talent pool.
The biggest challenge to talent management is ensuring a supply of talent sufficient to match the estimated demand, especially when the demand is very hard to predict and when the supply of talent is not constant. Remember - the talent management of 1970’s that failed severely because of the demand supply match. In such a scenario it is the best to build an employer brand of the organization which can be achieved by developing an employee value proposition. The latter is also referred to as employer brand proposition.
Many workers including Tandehill (2006) have recommended organizations to build unique brands of themselves in the eyes of its prospective employees. This essentially means developing a statement of ’why the total work experience at their organization is superior to that at other organizations. The value proposition should outline the unique employee policies, programs, rewards and benefits programs that prove an organizations commitment to people and management development. In nutshell it should define an employee’s ‘why should I join this organization?’
The employee value proposition needs to be communicated in all hiring efforts of the organization. It may be reflected on the company’s website, job advertisements and letters extending employment opportunities.
Benefits of EVP - It is a known fact now that there is more to employee satisfaction than just remuneration (salary and benefits). Employee value proposition has been proven crucial to attracting, hiring and retaining the best talent in the industry. This goes a long way in helping prioritize the HR policies, creates a strong brand in the eyes of people, and helps in workforce engagement.
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