Making Corporations Accountable for their Actions by Voluntary and Involuntary Means
Why Corporations Must be Made Accountable for Their Actions Throughout the history of the modern corporations, there have been cases where corporations have literally and figuratively gotten off with murder and wanton destruction and exploitation of the natural environment. Indeed, the 20th century is littered with examples of how rapacious corporations have both extracted resources […]
Customer Retention Strategy
Following are some of the important strategies that should be implemented for increasing customer retention: Changing Retention rates: There are two basic strategies for changing retention rates: Fixed response higher spending: Retention rates can be substantially increased by spending more on creating new business strategies or remolding existing strategies to increase retention rates. Fixed spending […]
Growth of B2B Exchanges
Decades ago the introduction of MRP and ERP system revolutionized the concept of manufacturing across all industries. All aspects of business including procurement, production, inventory management, logistics, sales and marketing as well as finance were touched or rather integrated by the ERP systems. ERP systems aligned all business functions into a seamless process and the […]
Corporate Social Responsibility in Troubled Times and the Role of Business Leaders
What is the Responsibility of Business in These Troubled Times? It wouldn’t be an understatement to say that we are living in Dark Times and where the discourse and the narrative are dominated by hate and vitriol. Moreover, there is an unprecedented assault on the marginalised and the underprivileged, what with stripping them off their […]
SWOT Analysis of Microsoft
Introduction The recent announcement of the change of leadership at the helm of Microsoft has sparked speculation about possible strategic directional changes as well as kindled hopes that the pioneering company and its iconic founder who appeared to be floundering in recent years may well be getting their act together. The ensuing SWOT Analysis places […]
They generally use small samples and also conduct direct one to one personal interviews. A detailed background is provided by the respondents and elaborate data concerning the respondents opinions, values, motivation, expression, feeling etc are obtained. Even their non-verbal expressions are observed. They take long time, therefore lengthy observations are involved.
These are conducted to customize individual responses. The questions will depend on what kind of answers are given. Even interview climate influences the respondents.
The success of interviews depends on the rapport of the interviewers established with the respondents.
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