Crisis Communication – Meaning, Need and its Process
February 12, 2025
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Crisis refers to a sequence of unwanted events leading to major disturbances and uncertainty at the workplace.
Crisis is an unexpected event which not only causes harm to the organization but also triggers a feeling of fear and insecurity amongst the individuals.
Organizations must be prepared well to face inevitable threats and come out of tough times without much difficulty. Individuals must immediately jump into action; the moment crisis is being detected at the workplace.
Individuals need to adopt a step by step approach during critical situations. Planning is essential. Getting hyper does not solve any problem, instead makes the situation worse. It is a crime to take impulsive and hasty decisions during crisis. It is essential to think rationally and devise strategies which would work best during emergency situations. Complaining and cribbing lead you nowhere.
Crisis Management Plan refers to a detailed plan which describes the various actions which need to be taken during critical situations or crisis.
Any plan prepared by superiors, members of crisis management team and related employees to help organization overcome crisis in the best possible way is called crisis management plan.
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