Sales Promotion activities are meant to communicate and persuade the target market to buy the company’s products. Hence, sales promotion represents all of the communications that a marketer may use in the marketplace. When you place your sales promotions at off-season or off-peak times, it helps to solve many sales promotion management issues such as lack of resources and conflicting promotions. Also, the staging of your sales promotion during these off-season times can bring additional economic benefits to your company by attracting new activity and customers in an otherwise quiet time.
Course Content
Course Modules
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Introduction to Sales Promotion Management
02:32 -
Explain what is meant by Sales Promotion
01:02 -
Describe the elements of Sales Promotions Management
00:56 -
Discuss the role of Product in Sales Promotion Management
03:11 -
Identify the steps of Sales Promotion Planning
07:04 -
Explain the principles of Sales Promotion Management
02:51 -
Recognise the ‘5Ws’ of Sales Promotion Events
03:39 -
Identify the tools of Sales Promotion Management
03:55 -
Describe the process of Sales Promotion Management
03:06 -
Explain how to achieve the Right Sales Promotion Mix
00:59 -
Explain the methods for Evaluation of Sales Promotion
02:35
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