Course Content
Course Modules
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Introduction
00:55
Business to Business – Basics
06:37
Making sense of customers and markets
08:30
B2B Marketing – International
09:03
Business to Business marketing specifics
08:23
Business to Business marketing models
04:37
Strategies Business to Business management
03:34
Marketing evaluation and control
03:12
Implementing a value creating organization
03:13
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Business 2 Business Marketing
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