B2B Marketing Vs. B2C Marketing in the E-Commerce Industry
E-commerce has taken many companies across the world by storm. Giants like Alibaba.com and Amazon have been created in the past few years thanks to the sudden boom in the e-commerce industry. Alibaba and Amazon are both similar in the sense that they are websites where people buy and sell products, i.e. e-commerce portals. However, they are also very different in regards to who these products are sold to.
Companies like Amazon sell their products directly to consumers, i.e. Business to Consumer (B2C) marketing. On the other hand, companies like Alibaba.com are marketplaces where businesses interact with and sell products to other businesses, i.e. Business to Business (B2B) marketing.
Prima facie, it may appear that both B2B, as well as B2C marketing, are very similar. However, the reality is that it can be quite different. In this article, we will have a closer look at the differences between B2B and B2C marketing. Some of them have been listed below.
B2C websites rely on seasonal sales in order to sell their products. However, B2B websites do not really adopt the sale model. They tend to provide consistent prices all year long.
To sum it up, B2B and B2C marketing are very different in the e-commerce industry. An entirely different outlook and skill set is required to be successful in each of the segments mentioned above. This is the reason why Amazon or Alibaba have not tried to diversify into each otherís business.
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