Business to Business (B2B) Internet Marketing Strategies
Business to Business Marketing refers to transaction of goods and services between two or more organizations. Ways of Business to Business Internet Marketing Strategies Educate Your Prospects It is really essential to make your client feel important. Remember you will have a tough time dealing with an uneducated and confused client. Always educate your client […]
Search Engines and SE Marketing
Internet is not something that is alien technology anymore. Every home and every individual has adapted to using internet for various purposes. It has become a habit for everyone to use the internet to search for all kinds of information. Searching happens to be the main feature or the tool with which one gets across […]
How Marketers Manipulate Prices?
When it comes to pricing policy, marketers tend to play with consumer psychology. Marketers play a huge role in repackaging the same price and making it look attractive. For instance, marketers are well aware of the fact that there are certain buzzwords such as “free,” “buy one get one” and “limited period offer” which get […]
Paid Or Organic Search ?
Most Business Organisations both big and small have realised the necessity of having a presence on the internet. Many Organisations limit themselves to setting up a Company website and provide contact information. Those who realise the potential of being able to tap the customers online go one step forward and provide online services. Whether the […]
Understanding Retail – What is Retail ?
Before understanding the concept of retail, let us first go through few terminologies. Market – Any system or place where parties are engaged in exchange of either goods or services is called as market. The parties are often called as buyers and sellers. The seller offers his goods or services to the buyer who in […]
Projective Techniques are indirect and unstructured methods of investigation which have been developed by the psychologists and use projection of respondents for inferring about underline motives, urges or intentions which cannot be secure through direct questioning as the respondent either resists to reveal them or is unable to figure out himself.
These techniques are useful in giving respondents opportunities to express their attitudes without personal embarrassment.
These techniques helps the respondents to project his/her own attitude and feelings unconsciously on the subject under study. Thus Projective Techniques play a important role in motivational researches or in attitude surveys.
A list of words is given and you don’t know in which word they are most interested. The interviewer records the responses which reveal the inner feeling of the respondents.
The frequency with which any word is given a response and the amount of time that elapses before the response is given are important for the researcher. For eg: Out of 50 respondents 20 people associate the word “ Fair” with “Complexion”.
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