- Management Basics
- Management Functions
- Organizational Behaviour
- Marketing
- People Management
- Personnel Management
- Human Resource Management
- Human Resource Development
- Compensation Management
- Job Analysis & Design
- Performance Management
- Rewards Management
- Competency Based Assessment
- Employee Development
- Training & Development
- Participative Management
- Employee Relationship Management
- Career Development
- Talent Management
- Human Capital Management
- Knowing Your Employees
- Relationship Building
- Employee Behaviour
- Workplace Efficiency
- Employee Engagement
- Knowledge Management
- Employee Retention
- Social Entrepreneurship
- Youth Entrepreneurship
- Operations
- Supply Chain Management
- Inventory Management
- Enterprise Resource Planning - I
- Enterprise Resource Planning - II
- Business Process Management
- Globalization
- International Business
- Business Process Outsourcing
- Disaster Recovery Management
- Business Continuity Management
- Project Management
- Production & Operations Management
- Management Information System
- Database Management System
- Business Process Improvement
- Total Quality Management
- Six Sigma - Introduction
- Six Sigma - Define Phase
- Six Sigma - Measure Phase
- Six Sigma - Analyze Phase
- Six Sigma - Control Phase
- Six Sigma - Team
- Import & Export Management
- Finance
- Economics
Role of Consumer Behaviour in Advertising
The advertisement must show what the product is all about. It should, in a way give some kind of information about its price, benefits, usage, availability and so on. Consumers perceive Women Horlics as a health and energy drink which is a must for all working women as well as expecting mothers for their overall well -being. A Horlics advertisement with a male model does not make sense as the target audience would never be able to connect with the product. A lean and inactive office going female drinking Women’s Horlics and thereafter beaming with energy and confidence would be the ideal concept for the advertisement. Through advertisements, the company actually tries to win over the confidence of consumers who would not mind spending on their product. A Tag Heuer, Omega, Mercedes, I phone advertisement ought to be classy for people to recognize these products as status symbols. Use expensive props, unique concepts and well known faces for all premium and exclusive brands. Advertisements meant for younger people (college goers, young professionals) ought to be colourful and trendy for them to be able to relate themselves with the product. Serious advertisements do not go very well with the youngsters. It is essential to understand the mindsets, attitudes and preferences of target audience. Advertisements for insurance plans, medical benefits, hospitals ought to be sensible as they convey much serious information and target a mature segment of individuals altogether. The time slot of commercials also needs to be taken care of. Advertisements for products meant for children should ideally be aired during afternoon or early evening hours as this is the time when they watch maximum television. Understand the lifestyle of your target audience. Prime time commercials are the ones which are viewed by maximum people. Choose the right theme for your advertisement. The advertisements ought to create the need among the consumers for them to buy the product. Commercials ought to give complete information to the consumers. All tobacco and alcohol commercials must show the warning message.
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