Articles on Consumer Behaviour

Consumer Behaviour - An Overview

Consumer Behaviour deals with various stages that a consumer goes through before purchasing any product or service. Lets understand the concept in detail with the help of few examples.

Consumer Decision Making Process

A consumer goes through several stages before purchasing a product or a service. Lets go through these stages one by one in detail.

Cultural Factors affecting the Behaviour

Cultural factors are one of the most important factors that influence the buying decision of consumers. Cultural factors comprises of the set of values of a particular community or a group of individuals.

Social Factors affecting the Behaviour

Social factors play a very important role in influencing the buying decisions of consumers. These factors can be classified as - reference groups, immediate family members, relatives, role of an individual in the society and status in the society.

Personal Factors affecting the Behaviour

Personal factors play a very important role in affecting the buying behaviour of a consumer. Some of the major personal factors are - occupation, age, economic condition, lifestyle and individuals personality.

Psychological Factors affecting Behaviour

Consumer Behaviour deals with the study of buying behaviour of consumers. Let us understand the effect of psychological factors on consumer behaviour.

Role of Consumer Behaviour in Marketing

It is really important for marketers to understand what prompts a consumer to purchase a particular product and what stops then from buying it. Lets understand the role of consumer behaviour in marketing.

Consumer Behaviour and Advertising

Advertisements are very important in creating an image of a product in the minds of consumers. Marketers need to understand the buying behaviour of consumers while designing their advertisements for the desired impact.

Role of Family in Consumer Behaviour

An individuals immediate family members play a important role in influencing the buying behaviour. Lets discuss the role of family members in influencing the consumers buying behaviour.

What is Status Consumption and Why it is Important for Marketers of Premium Goods ?

Most of us are enthralled by the “premium” and luxury goods in the Malls and other shopping markets. There are many reasons why we place a premium on these goods and services. While some of us might want to satisfy our desire for class and status, others might simply want to consume these goods and services just for the “snob value”. This article examines how such consumption termed as status consumption is important to understand for marketers of these goods and services.

Theories of Consumption & Consumer Behaviour: Social, Economic, and Cultural Perspectives

This article critiques the economic, symbolic and consumer culture perspectives of consumption and their impact on the strategies pursued by the marketers. To understand the various perspectives of consumption, one needs to take an approach that combines the different dimensions of consumption for economic, symbolic purposes which combines with the overall consumer culture as the zeitgeist to produce consumption as we know it.

Social Media Impact on Consumer Behavior

This article explains the role of social network in modern business. It also explains how business benefit from such networks and how at the same time individuals who extensively use these networks tend to stay unhappy compared to their peers.

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Authorship/Referencing - About the Author(s)

The article is Written By “Prachi Juneja” and Reviewed By Management Study Guide Content Team. MSG Content Team comprises experienced Faculty Member, Professionals and Subject Matter Experts. We are a ISO 2001:2015 Certified Education Provider. To Know more, click on About Us. The use of this material is free for learning and education purpose. Please reference authorship of content used, including link(s) to and the content page url.