Promoting a brand is more important than opening a store. It is essential to create brand awareness for the customers to know about the brands existence. The retailer must strive hard to communicate the USPs (Unique selling Proposition) of the brand to influence the buying behaviour of the customers. In simpler words, advertisements help the end-users to know to which brand a particular product belongs.
Advertisements play a crucial role in promoting a brand and creating its awareness amongst the masses.
They help in creating an image of a particular product or brand in the minds of the potential customers. Such a mechanism is also called Brand Positioning.
What is Advertising ?
Advertising is a medium through which an individual or organization highlights the USPs and benefits of a product or service to influence the buying behaviour of the individuals.
It helps to create a positive image of a particular brand in the minds of the customers and prompts them to buy the same.
The advertisement must effectively communicate the right message and click on the customers. It should be a visual treat and appeal the end-users.
Advertisements have taglines to create awareness of a product or service in the most effective way.
The moment an individual hears Just Do it, he knows he has to visit a Nike Store. Thats the importance of a tagline.
Out of home advertising is a way to influence the individuals when they are out of their homes. The hoarding must be installed at a height visible to all even from a distance.
Make sure it catches the attention of the passing individuals and influences them to visit the store.
Keep it simple and make sure it doesnt confuse the customers; instead it should convey the information in its desired form.
Sachin Tendulkar - the famous Indian cricketer endorses Castrol India, MRF tyres, Adidas, Boost etc.A child gets influenced to drink Boost because his favourite cricketer drinks the same.
More than 60 Courses Added so Far All Courses Contain - Optimum Lively Graphics & Animations to make the Concept Easy to Understand.