Brand Identity vs Brand Image
| |
Brand Identity |
Brand Image |
| 1 |
Brand identity develops from the source or the company. |
Brand image is perceived by the receiver or the consumer. |
| 2 |
Brand message is tied together in terms of brand identity. |
Brand message is untied by the consumer in the form of brand image. |
| 3 |
The general meaning of brand identity is “who you really are?” |
The general meaning of brand image is “How market perceives you?” |
| 4 |
It’s nature is that it is substance oriented or strategic. |
It’s nature is that it is appearance oriented or tactical. |
| 5 |
Brand identity symbolizes firms’ reality. |
Brand image symbolizes perception of consumers |
| 6 |
Brand identity represents “your desire”. |
Brand image represents “others view” |
| 7 |
It is enduring. |
It is superficial. |
| 8 |
Identity is looking ahead. |
Image is looking back. |
| 9 |
Identity is active. |
Image is passive. |
| 10 |
It signifies “where you want to be”. |
It signifies “what you have got”. |
| 11 |
It is total promise that a company makes to consumers. |
It is total consumers’ perception about the brand. |
Focus on shaping your brand identity, brand image will follow.
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