SWOT Analysis of Microsoft
The recent announcement of the change of leadership at the helm of Microsoft has sparked speculation about possible strategic directional changes as well as kindled hopes that the pioneering company and its iconic founder who appeared to be floundering in recent years may well be getting their act together. The ensuing SWOT Analysis places these strategic moves in perspective and appraises the situation, which the company finds itself in at the moment. The succeeding discussion must be viewed in the larger context of the match between the internal dynamics and the external business drivers that affect Microsoft in its quest to regain its market leadership.
The preceding analysis has made it clear that Microsoft cannot afford to misread emerging trends and changing customer preferences anymore. Instead, it must be in a position where it senses and intuits market moves and prepares to act accordingly. A possible strategic move would be to focus more on the enterprise segment since most other technology companies seem to be focusing exclusively on the personal customer segment. In conclusion, it remains to be seen as to how the recent leadership changes play themselves out with regards to the future strategic moves by the company.
- SWOT Analysis
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Authorship/Referencing - About the Author(s)
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