SWOT Analysis of Google
IntroductionGoogle is probably the worlds best-known company for pioneering the search engine revolution and providing a means for the internet users of the world to search and find information at the click of a mouse. Further, Google is also known for its work in organizing information in a concise and precise manner that has been a game changer for the internet economy and by extension, the global economy because corporations, individuals, and consumers can search and access information about anything anywhere and anytime. Moreover, Google also goes with the motto of Do not be Evil which means that its business practices are geared towards enhancing information and actualizing best practices that would help people find and search information. Though its business practices in China and elsewhere where the company was accused of being complicit with the authoritarian regimes in censoring information were questionable, on balance, the company has done more good than harm in bringing together information and organizing it. |
Strengths
Weaknesses
Opportunities
Threats
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