Cutting Costs Strategically
February 12, 2025
What happens to the Data we Leave Online All of us who exist online and on social media websites as well as use Apps would have noticed that we enter a humungous amount of information about ourselves and our likes and preferences as well as dislikes and our objections. For instance, any registration to a […]
There are several credit products which are being sold to the modern consumer. There are mortgages, car loans, education loans, and even credit card loans which have been aggressively sold over the years. The markets for most of these loans have now become saturated. This is the reason the banks and other financial institutions have […]
The core function of the marketing department is to understand and satisfy consumer need, wants and desire. Consumer behaviour captures all the aspect of purchase, utility and disposal of products and services. In groups and organization are considered within the framework of consumer. Failing to understand consumer behaviour is the recipe for disaster as some […]
Confronting a No-Growth Economy The main problem facing the global economy is that growth has stalled and excessive money printing has led to inflation. There is a saying which goes something like this, if you do not change direction, you are likely to end up in the same place that your life is taking you […]
The previous articles discussed how good corporate governance is imperative to the existence of a structured and functioning economy. In this article, we look at the ways in corporate governance is practiced in the developed economies of the West and in the developing economies in the rest of the world. To start with, the ongoing […]
Blackberry, which was the pioneer in mobile-based technologies with its best selling original Smartphones, has been in the news for all the wrong reasons. First, the company known as Research in Motion (RIM), which made and marketed the Blackberries, missed the emerging Smartphone revolution though it was one of the pioneers of mobile computing. Next, the company was unable to read the market and hence, it lost market share to Apple and Samsung. This resulted in the company nearly going bankrupt and despite changes in leadership; it could never regain its position. In the past month, the company has been in the news again because it rejected a buyout offer and rescinded a sale option and instead, chose to appoint a new CEO along with accepting fresh infusion of capital into the company.
This article discusses the changing strategies of Blackberry through a SWOT Analysis, which would provide clues into how the company would position itself in the future. The key theme here is that Blackberry needs to urgently revamp and rejuvenate itself if it has to regain market share and forget about market leadership, it has to ensure that it stays afloat.
the preceding discussion has highlighted the need for Blackberry and its management to take proactive steps to pull the company from the quagmire it finds itself in.
The recent strategic moves made by the new leadership are to be seen in the light of the company’s drift away from its profit making and market leadership model to a situation where it is no longer in the reckoning. In conclusion, Blackberry and its leadership have their task cut out as they gear themselves to take on the challenges from the Smartphone companies like Apple and Samsung.
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