Report Preparation - Characteristics of a Good Report
The market research is normally outsourced to third party agencies by organizations and in turn they create a professional report to the organization. These reports are preferably provided to senior officials who are the critical decision makers of the organization. Hence these reports need to be exclusively efficient and well formatted and the matter should be limpid, analytical and directive.
The actual facts must be depicted clearly and it is desirable that the data and results are furnished in graphical or tabular format which could create a substantially good impression and is unambiguous to understand. The reports must be essentially capable to compare related information in the report so that conclusions can be derived potentially and easily.
It is necessary for a report to contain following details to be called a good report:
The analytical report creation is very important phase of market research which acts as a blueprint of the business plan which is to be executed. By following the above guidelines while report generation process can be efficiently taken care of.
- Desk Research
- Field Research
- Data Analysis and Compilation
- Action Plan in Report Preparation
- Types of CRM System
Authorship/Referencing - About the Author(s)
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