Service price is the amount of money or goods for which a service can be bought or sold. Hence, it is a measure of the value of the service in monetary or financial terms. So, service price is value measured by what must be given, done or undergone to obtain something. Service price is also the marketing variable that can be changed most quickly, such as in reaction to a competitor price change. As you have seen the value of a service is expressed in monetary or financial terms through the price of the service. However, for customers, price is the amount that they pay for the value of the service that they want to enjoy or gain benefits from by purchasing the service, as compared with other available services.
Course Content
Course Modules
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Introduction to Services Pricing and Revenue Management
04:14 -
Explain What is Service Price
01:41 -
Explain How to Increase Value of Service
02:15 -
Explain Types of Service Pricing Objectives
02:52 -
Explain Economic Factors Affecting Service Pricing
00:50 -
Describe Process of Services Pricing Strategy Formulation
04:27 -
Explain Pricing Strategy for Services
02:09 -
Describe Why Competitor Analysis for Services Pricing
08:29 -
Explain What is Price Elasticity of Supply
12:55 -
Explain Types of Service Pricing Models
09:34 -
Explain Factors Affecting Services Revenue Growth
01:43 -
Explain Costs to Consider in Services Revenue Management
02:14 -
Explain How to Decrease Costs of Providing Services
05:14 -
Describe the Strategies for Revenue Growth
00:45 -
Explain Expenditure Types in Service Organizations
01:59 -
Explain Role of Revenue Management in Service Operations
06:42
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