Visual Merchandising plays an important role in increasing the sales of any retail store. The presentation and display of the merchandise play an important role in attracting the customers into the store and prompting them to buy the products.
Mannequins in simpler words also called as dummies play an important role in visual merchandising.
What are Mannequins ?
The artificial dolls used by the retailers to display their merchandise (can be anything) are called as mannequins. The mannequins help the customers to know about the latest trend the store offers without sometimes even bothering the sales representative. It is the attractive mannequin which pulls the customer into the store.
Purpose of Mannequins
Up selling is a sales mechanism where the sales representative strives hard to convince the customers to buy extra items or expensive merchandise and thus increases the revenue of the store. The entire credit goes to the sales representative in case of up selling who influences the customers to take home additional and expensive merchandise in addition to what they are already buying.
Mannequins help the customers to understand what would look good on them. The customer might not understand how a particular bag would look with a particular dress or for that matter which fashion jewellery would add elegance to a particular outfit.
The retailer must smartly decide the entire look of the mannequin.
Sandra went to buy a nice dress for her office party. The mannequin wearing a blue dress at a retail store immediately caught her attention and she decided to buy it. The retailer had sensibly also added a blue neckpiece and a trendy clutch to the mannequin for the complete look.
Sandra was not very sure what she wanted to wear along with the dress. The moment she saw the mannequin she knew what would look good on her. Not only did she purchase the dress but also the neckpiece along with the clutch. An example of upselling.Sometimes you cant decide what all would look good on you; a mannequin helps you decide the same.
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