Good Communication Skills
Public Relations experts must master the art of effective communication skills. It is really essential to speak well. Dont just speak for the sake of it. Public relations experts must ensure the recipients have understood what they intend to communicate. Two way communication is the essence of effective public relations. Whatever you communicate ought to make sense and well understood by target customers.
Stay focussed and take care of even the minutest details. Do not ignore even the slightest doubt. Even a single detail left unattended can become a major cause of concern in the future. Crosscheck every single detail and observation before jumping to the final conclusion.
Study a lot
Public relations experts ought to study a lot and do extensive research before designing public relations activities.
A public relation professional ought to be proactive and on his toes always. He needs to have a strong grasping power with an eagerness to learn. Lazy individuals generally do not make good public relations professionals.
Keep your eyes and ears open. Find out what your competitors are upto.It is really important to keep a close watch on competitors activities and initiatives. You may draw inspiration from them but following them blindly would do no benefit and in turn tarnish your organizations image.
A Public relations expert needs to have strong networking skills. As a Public relations representative one needs to have a strong association with people from media industry(TV, Radio, Print - Newspapers/Magazines), employees, investors, shareholders, partners etc. Sometimes it really becomes essential to flash your smile and get your work done. Never ever spoil your relationship with anyone. Dont fight with anyone. If you do not like someone, the best way is to ignore. You never know when you might need the other person.
Loyal towards your Job
Be loyal towards your job. Remember a public relations job is not only a nine to six job. You need to stay back sometimes even at odd hours and you cant just complain. At times you need to meet lots of people in a single day but one cant crib. One needs to be a little flexible. Make that little extra effort to satisfy your clients.
Public Relations Professionals need to have a pleasing personality. Make sure you dress smartly. Public relations experts need to be extroverts.
Be a little techsavvy.Depend on social networking sites such as Facebook, Orkut, Twitter to spread awareness and promote your organization.