Brand management is actually Business Identity Creation and Management. A Brand is a statement, logo or anything that make your business or product unique and easily distinguishable from sister companies or products.

Basics of Brand Management includes identifying your purpose in business. The question to answer is what problem am i solving with my services. Another is what makes my product or service differ from others. With answers to these questions you can come up with a catch phrase bumper sticker and a logo that capture the heart of your purpose.

Functions: Brand management helps you to evolve your identity to suite the dynamics of market forces and factors. It determines whose interest would be captured by your business and also assures your customers of fulfilling promises.

i hope it all make sense?