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Marketing Management | Marketing Research | Advertising | Strategic Management | Corporate Social Responsibility | Competency Management | Brand Management | Strategic Brand Management
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Case Study

                                  

Individual cases are taken and a detailed study of each case is done.

Advantages of Case Study
  1. Accurate data is provided
  2. There is detailed analysis
Disadvantages of Case Study
  1. It is difficult to generalize.
  2. It consumes lot of time.
  3. Confidential and sensitive information may not be given.
  4. Interviewer bias is there.
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